Quality Management and Productivity free essay sample

A discussion of how to give managers a competitive advantage to increase productivity. Productivity results are measurements of good management skills and decisions. This paper gives some advice to managers on how to get competitive using different marketing techniques in order to obtain customer loyalty and in turn increase quality and maximize productivity. Many times the managers are faced with responsibility of not only managing employees and making things run smoothly, but making financial decisions and attracting investors. Attracting investors requires exploration and knowledge of market segments, Stengel 2001. An exploration of market segments and competitiveness must be researched. Investors like dealing with people who are knowledgeable about competition and offer services that are unique. Researching the market requires consideration of the socioeconomic status, age, lifestyles, behavior patterns etc. of the potential customers relative to the services and products being offered.